The European Category Marketing & Revenue Growth Manager drives profitable growth by combining category strategy, innovation management, portfolio optimisation and structured Revenue Growth Management (RGM). The marketing category element of this role covers projects in relation to Hot Drinks. The RGM element of this role spans support for categories from Hot Drinks to BFC and DA.  

The role is accountable for delivering net revenue growth, margin expansion and portfolio efficiency through data-led decision making, pricing strategy, mix optimisation and innovation leadership. They are also responsible for D-com, OOH and discounter channels from a global marketing perspective, taking ownership of the growth strategy & accompanying innovation pipeline / project execution to grow these channels for Clipper. 

KEY RESPONSIBILITIES 

Category & Portfolio Management 

• Support and execute the European Hot Drinks category strategy 

• Identify consumer and shopper opportunities and translate them into clear range and innovation recommendations 

• Build robust financial business cases for innovation and renovation projects 

• Partner cross-functionally (Supply Chain, Finance, Sales, local markets) to deliver growth and cost efficiencies, whilst reducing complexity 

• Lead innovation and renovation projects from concept to launch, ensuring commercial viability and operational simplicity 

• Managing overall reduction of complexity in relation to SKUs and factory  

Revenue Growth Management & Commercial Strategy 

• Develop and implement structured RGM frameworks across key markets 

• Lead pricing strategy, price architecture and premiumisation initiatives 

• Analyse elasticity, promotional effectiveness and trade investment ROI 

• Drive SKU optimisation and portfolio simplification to improve GM%  

• Support annual planning with clear revenue and margin forecasts 

• Establish dashboards to track key metrics such as NR, GM%, promotional performance / ROI & portfolio efficiency / complexity 

Data & Strategic Planning 

• Leverage market, financial and shopper data to identify risks and growth opportunities 

• Translate complex analysis into clear strategic recommendations 

• Develop medium-term category growth roadmaps 

• Conduct post-launch and performance reviews to embed continuous improvement 

KPIs 

• Net Revenue Growth 

• Gross Margin Improvement 

• Category Growth vs Market 

• Innovation Success Rate 

• Promotional ROI 

• SKU Productivity & Portfolio Efficiency 

PROFILE & EXPERIENCE 

• 5–10 years’ experience in Category Management, RGM, Commercial Strategy or FMCG Marketing 

• Strong financial and analytical capability 

• Experience working across multiple markets in a matrix organisation 

• FMCG experience essential; Hot Drinks preferred 

• Fluent English; willing to travel 

Ideal candidate: A commercially sharp, data-driven category leader who combines strategic thinking with pricing and margin expertise, and who thrives in a cross-functional European environment.