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Category Insights Executive

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Publication Date: 22-Nov-2021

Location: Camberley, uk

Company: Ecotone

The more diverse an ecosystem is, the richer and more resilient it is.  This is the reason why Ecotone is looking for people from any background who are inspired and motivated by the wish to make things better; to be guided by the natural world in everything we do; to enrich lives and to make a positive difference by championing food for biodiversity.  Are you ready to support our mission?  Join us and join our movement to make a difference! #ImIn

Job Title: Category Insights Executive

Reports to: Category Controller

 

Company: Ecotone UK

Department: Marketing & Category

 

Purpose of the job:  

  • To create category insights to drive narrative and positioning of our Brands and company with selected customers

 

Key Accountabilities:

  • Understand and interpret market data and shopper measures to drive insight led thinking internally & externally
  • Provide customer focussed insights and recommendations regarding shopper behaviour, ranging and merchandising
  • Establish relationships with the relevant customer contacts and attend customer meetings
  • Be passionate about incorporating category thinking into all aspects of business
  • Proactively highlight business opportunities/issues from a category perspective to the Sales & Marketing teams
  • Develop account team vision with Sales team and track regularly (including NPD, range, distribution, merchandising)
  • Develop strong working relationships with all internal and external stakeholders (esp. marketing, commercial, insights)
  • Responsible for updating internal market reports and presenting back to the business
  • Key user of IRI/Nielsen/Kantar & Microsoft Packages

 

Job Metrics / KPI’s:

As per Ecotone UK strategic plan

 

 

Main Contacts and Relationships:

Internal: All Departments                                                                                     

External: Customers:  3rd parties: trade bodies

 

Compliance:

  • B-Corp and other accreditations
     

Future Logical Career Path:

Category Manager

 

Compensation:

As per market information

 

Experience:

Industry:

FMCG: Grocery

  • Agency, FMCG Category Exec or Retailer background
  • Experience of the Convenience Channel advantageous

 

 

Education and Training:

Degree standard

 

Languages:

English

 

Technical Skills / Knowledge:

  • Competent user of excel and powerpoint
  • Experience of Kantar/IRI/Nielsen/DH/i2c (one of the list)
  • Team player
  • Analytical with critical thinking
  • Strong written and verbal communications skills
  • Hands-on
  • Commercial judgment
  • Impactful Presentation Skills
  • Flexibility / adaptability

 

 

Competencies:

  • Drives for results
  • Proactive and energetic
  • Takes personal responsibility
  • Customer focused
  • Responds to feedback
  • Communicates effectively
  • Innovates and is creative/innovative in finding solutions
  • Continuously learns
  • Integrity
  • Diplomacy

 

For questions on this job description please contact Ann Chambers: Ann.Chambers@ecotone.bio