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Category Insights Executive

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Publication Date: 22-Nov-2021

Location: Camberley, uk

Company: Ecotone

The more diverse an ecosystem is, the richer and more resilient it is.  This is the reason why Ecotone is looking for people from any background who are inspired and motivated by the wish to make things better; to be guided by the natural world in everything we do; to enrich lives and to make a positive difference by championing food for biodiversity.  Are you ready to support our mission?  Join us and join our movement to make a difference! #ImIn

Job Title: Category Insights Executive

Reports to: Category Controller


Company: Ecotone UK

Department: Marketing & Category


Purpose of the job:  

  • To create category insights to drive narrative and positioning of our Brands and company with selected customers


Key Accountabilities:

  • Understand and interpret market data and shopper measures to drive insight led thinking internally & externally
  • Provide customer focussed insights and recommendations regarding shopper behaviour, ranging and merchandising
  • Establish relationships with the relevant customer contacts and attend customer meetings
  • Be passionate about incorporating category thinking into all aspects of business
  • Proactively highlight business opportunities/issues from a category perspective to the Sales & Marketing teams
  • Develop account team vision with Sales team and track regularly (including NPD, range, distribution, merchandising)
  • Develop strong working relationships with all internal and external stakeholders (esp. marketing, commercial, insights)
  • Responsible for updating internal market reports and presenting back to the business
  • Key user of IRI/Nielsen/Kantar & Microsoft Packages


Job Metrics / KPI’s:

As per Ecotone UK strategic plan



Main Contacts and Relationships:

Internal: All Departments                                                                                     

External: Customers:  3rd parties: trade bodies



  • B-Corp and other accreditations

Future Logical Career Path:

Category Manager



As per market information




FMCG: Grocery

  • Agency, FMCG Category Exec or Retailer background
  • Experience of the Convenience Channel advantageous



Education and Training:

Degree standard





Technical Skills / Knowledge:

  • Competent user of excel and powerpoint
  • Experience of Kantar/IRI/Nielsen/DH/i2c (one of the list)
  • Team player
  • Analytical with critical thinking
  • Strong written and verbal communications skills
  • Hands-on
  • Commercial judgment
  • Impactful Presentation Skills
  • Flexibility / adaptability




  • Drives for results
  • Proactive and energetic
  • Takes personal responsibility
  • Customer focused
  • Responds to feedback
  • Communicates effectively
  • Innovates and is creative/innovative in finding solutions
  • Continuously learns
  • Integrity
  • Diplomacy


For questions on this job description please contact Ann Chambers: Ann.Chambers@ecotone.bio