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Senior Brand Manager – International Brands (Ecotone Spain)

About Ecotone

Ecotone is one of Europe's leading organic and sustainable food groups, with a portfolio of internationally recognized brands across healthy food, plant-based, herbal teas, and snacking categories. In the Spanish market, this may include brands such as Bjorg, Ecocesta, El Granero, Bonneterre, Isola Bio, Cupper, Abbot Kinneys and Zonnatura, among others depending on current distribution.

Job Title

Senior Brand Manager – International Brands (Iberia)

Location

Madrid

Reports to

Marketing Director Iberia

Contract type

Full-time, permanent

Job Summary

We are looking for a Senior Brand Manager based in Spain, with strong FMCG experience, to lead the brand strategy for one or several of Ecotone's international brands within the Spanish market , while contributing to the broader European brand strategy. This role requires close coordination with European headquarters, local sales teams, retail partners, and external agencies to drive brand growth, ensure market relevance, and maintain global brand consistency.

Key Responsibilities

• Lead the brand strategy for Iberia, adapting global brand positioning to local market specifics and consumer needs.
• Build and execute the annual brand plan: objectives, marketing budget, media mix, innovation roadmap and promotions.
• Manage the local innovation pipeline in coordination with European Marketing team, R&D,  Supply Chain, Purchase and Trade Marketing teams.
• Definition and monitoring of the marketing budget allocated for the international brands (Cupper, AK, Destination, Evernat, Mrs Crimbles)
• Monthly analyze the Spanish organic/bio and health food market, competitive landscape (Nielsen, Kantar), and consumer trends (homescan&mintel) to identify growth opportunities.
• Own the brand P&L : sales volume, value, margins, and marketing investment ROI. Pricing strategy.
• Collaborate closely with the local Sales and Trade Marketing teams, and with key retail accounts (Amazon, Veritas,  Carrefour, El Corte Inglés, specialty organic retail, etc.).
• Act as the link between European brand headquarters and the local team, ensuring global consistency while representing local market needs.
• Manage relationships with creative, media, PR, and digital agencies operating in Spain.
• Integrate sustainability and impact messaging into local brand communication, in line with Ecotone's environmental and social commitments.
• Present business results, market insights, and strategic recommendations to local management team.
• Definition of the Category opportunity through the development of a Business Case: category review, assortment proposal, price positioning vs competition, and opportunity size.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, Communications, or related field. Master's/MBA a plus.

Experience

• Minimum 5–7 years of brand management experience in FMCG, ideally within multinational companies operating in Spain.
• Proven experience managing international brands in a local market context.
• Experience with major Spanish retail accounts and understanding of the local retail landscape.
• Experience in organic, healthy food, or sustainable categories is highly valued.

Technical Skills

• P&L management and marketing budget ownership.
• Strong analytical skills using market data (Nielsen, Numerator, IRI).
• Solid understanding of brand strategy (positioning, brand architecture, brand purpose).
• Experience managing creative and media agencies in the Spanish market.

Personal Competencies

• Strategic thinking combined with strong execution and results orientation.
• Excellent stakeholder management skills, both locally and with international HQ.
• Strong communication and storytelling abilities.
• Comfortable working in a matrixed, multicultural organization.
• Genuine interest in sustainability, organic food, and healthy living.

Languages

• Native or fluent Spanish.
• Fluent English (mandatory – international environment, regular contact with European HQ).

Para preguntas sobre este puesto de trabajo por favor contacte con rrhh@biogran.es